| 04.05.09 | New advice about credit debt (Bukisa) -Read Article |
| 03.09.09 | Customers Need Cash to Resurrect Auto Industry (Hudson Valley Business Journal( -Download PDF |
| 01.27.09 | The White House Man not Have Asked, but One-Third of Car Dealers Polled Want Steve Rattner as Car Czar: Unscientific poll of 600 Big Three general managers puts its finger on an “optimistic pulse” -Read Release |
| 01.02.09 | Automakers have 5 crucial issues to address to get bailout (But Job) -Read Article |
| 01.02.09 | Vendedores de autos en la zona metropolitana esquivan la crisis (Diario La Estrella / Fort Worth Star-Telegram) -Read Article |
| 12.29.08 | Spot Deliveries: Slippery Slope for Dealers (NADA Headlines) -Read Article |
| 12.29.08 | Spot deliveries: Slippery slope for dealers (Automotive News) -Download PDF |
| 12.21.08 | Featured Video: Reply to Saturday Night Live Big 3 Auto Bailout Skit (The Exxchange) -Watch Video |
| 12.04.08 | Local Man, Local Plan (Tampa Bay Times) -Download Article |
| 12.03.08 | When is it time to say 'No' to another bailout? (TampaBay.com) -Read Blog |
| 12.02.08 | Automakers Must Address Five Crucial Issues for Bailout (WTOL11) -Download PDF |
| 12.02.08 | Automakers have 5 crucial issues to address to get bailout (WKYC.com) -Read Article |
| 12.02.08 | Automakers have 5 crucial issues to address to get bailout (WZZM.com) -Read Article |
| 12.02.08 | Automakers have 5 crucial issues to address to get bailout (9News.com) -Read Article |
| 12.02.08 | Automakers Must Address Five Crucial Issues for Bailout (ABC News) -Read Article |
| 12.02.08 | Quotable: "They're trying to solve the problem in the auto industry ..." (NADA Headlines) -Read Full Quote |
| 12.02.08 | Detroit Faces 5 Crucial Issues (13wmaz) -Download PDF |
| 12.01.08 | Group Proposes Federally Insured Dealer Floorplans (Dealer Business Journal) -Read Article |
| 12.01.08 | Save a Local Dealer (Ward's Dealer Dialogue) - Read Article |
| 12.01.08 | Automakers have 5 crucial issues to address to get bailout (USA Today) -Read Article |
| 11.24.08 | Marketing group develops grass-roots effort to secure floorplan financing for local auto dealers (RV Industry News) -Read Article |
| 11.22.09 | "You Auto Know” (KCBQ 1170 am, San Diego) -Listen to Podcast |
| 11.06.08 | Working the Leads (Dealer Business Journal) -Read Article |
| 11.05.08 | The General Market is Tanking? No Problema (Radio Sales Today) -Read Article |
| 11.05.08 | Marketer says Spanish could be boon for S.F. area dealers (Novato Advanced) -Read Article |
| 11.03.08 | Hard Times, Hard Calls: Dealers Adjust Expensesto Meet Market's Downturn (Used Car News) -Download PDF |
| 10.27.08 | The General Market Is Tanking? No Problema (Hispanic Tips) -Read Article |
| 10.27.08 | Hispanic Marketing World Insulated From Economy? (MediaWeek) -Read Article |
| 10.27.08 | Hispanic Marketing World Insulated From Economy? (Hispanic Trending) -Read Article |
| 10.26.09 | The General Market Is Tanking? No Problema (Hispanic Retail 360) -Read Article |
| 10.26.08 | The General Market Is Tanking? No Problema (SiloBreaker) -Read Article |
| 10.26.08 | The General Market Is Tanking? No Problema (Topix) -Read Article |
| 10.26.08 | The General Market Is Tanking? No Problema (BrandWeek) -Read Article |
| 10.26.08 | The General Market Is Tanking? No Problema (AdWeek) -Read Article |
| 10.17.08 | Toyota exec sees rising U.S. sales next decade (Detroit News) -Read Article |
| 10.01.08 | Growth through Targeted Hispanic Marketing -Download PDF |
| 09.01.08 | When Housing Market Bounces Back, So Will Automotive Sales (Dealer Business Journal) -Read Article |
| 08.01.08 | Taking Tips from Golf Pros -Download PDF |
| 04.01.08 | Quantity vs. Quality -Download PDF |
| 03.01.08 | Build an Electronic Brand on the Web -Download PDF |
| 02.01.08 | The Flaw is Calculating Advertising Cost Per Sale -Download PDF |
| 11.01.07 | So You Have Leads, Now What? -Download PDF |
| 11.01.07 | Hitting the Bull's Eye: Effectively Targeting Your Market -Download PDF |
| 10.01.07 | Positioning: Raise Your Branding Standard -Download PDF |
| 10.01.07 | Is the Secondary Business Not Really What You Expected? -Download PDF |
| 09.01.07 | Is Direct Mail Failing You? -Download PDF |
| 09.01.07 | The Marketing Funnel -Download PDF |
| 09.01.07 | 25% of Your Advertising Does Not Work -Download PDF |
| 07.01.07 | SubPrime: Canada vs. USA -Download PDF |
| 07.01.07 | Advertising in the Real World -Download PDF |
| 07.01.07 | Change Can Be Good if You Have a Process -Download PDF |
| 06.01.07 | Advertiosing During Economic Downturns -Download PDF |
| 06.01.07 | Evaluating Your Strengths and Weaknesses -Download PDF |
| 05.01.07 | Why Direct Mailing Makes You Feel Listless -Download PDF |
| 05.01.07 | Think About Tomorrow -Download PDF |
| 05.01.07 | First Things First: Nothing Matters Without Leads -Download PDF |
| 03.01.07 | Matching your Advertising with your Personality -Download PDF |
| 02.01.07 | Branding or Direct Response, Spending Dollars Wisely for Both -Download PDF |
| 01.01.07 | When a Lead Becomes a Customer -Download PDF |
Ericho Communications Home Page | Welcome to Ericho | Meet Eric Yaverbaum | Award Winning Public Relations Work | Past Press | Articles by Eric Yaverbaum | Career Opportunities in Public Relations at Ericho Communications | PR Services Ericho Offers | 5 Point Equation for PR Ideas that Work | Ericho's PR Philosophy | Client Experience | Books by Eric Yaverbaum | Contact Ericho | Public Relations Case Studies | Recent Press Releases by Ericho | Recommended Blogs | Books Citing Eric Yaverbaum | Ericho Communications Newsletter | Videos You Should See | Meet Eric Yaverbaum of Ericho Communications Video | Walk a Mile in My Shoes Video