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Collection of Ericho and Ericho Client Videos on YouTube -Visit Ericho YouTube Channel |
| 12.29.11 | 2011: The Year of Social Unrest (Huffington Post) -Read Article |
| 12.02.11 | November Unemployment Numbers (Fox News) -Watch Video |
| 11.04.11 | Watch Your Step: How Foursquare Can Get Customers in the Door (Huffington Post) -Read Article |
| 09.26.11 | Girls (and Boys) Just Wanna Have Fun (Huffington Post) -Read Article |
| 09.15.11 | Social Media Step by Step (Cision Navigator) -Read Article |
| 09.15.11 | Eric Yaverbaum on Huffington Post -Read Profile |
| 08.05.11 | Eric Yaverbaum Discusses The Debt Ceiling Debacle Part 1 on Fox News Live |
| 08.05.11 | Eric Yaverbaum Discusses The Debt Ceiling Debacle Part 2 on Fox News Live
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| 08.05.11 | Eric Yaverbaum, CEO of Ericho Communications Talks Cyber Terrorism on Fox News Live
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| 08.05.11 | Eric Yaverbaum, CEO of Ericho Communications Talks U.S. Troop Withdrawal From Iraq on Fox News
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| 08.02.11 | Eric Yaverbaum Discusses Social Media Magazines on Fox News Live |
| 07.21.11 | First Social Media-Based Magazines Set To Debut In the Fall With Highest Business Circulation In the U.S.: "The Social Six," a Group of Powerhouse Social Media Marketing Veterans, Are Joining Forces to Share Their Expertise (Bulldog Reporter) -Read Article |
| 07.21.11 | First Social Media-Based Magazines Set To Debut In the Fall With Highest Business Circulation In the U.S.: "The Social Six," a Group of Powerhouse Social Media Marketing Veterans, Are Joining Forces to Share Their Expertise (Forbes.com) -Read Article |
| 07.21.11 | Social media business mags set to launch (PR Week) -Read Article |
| 07.19.11 | You Like Entrepreneurs, You Really Like Them (The Globe and Mail) -Download PDF |
| 07.18.11 | SOCIAL MEDIA’S FIRST MAGAZINES SET TO DEBUT IN THE FALL WITH HIGHEST BUSINESS CIRCULATION IN US -Download PDF |
| 06.07.11 | Offlining Founders Launch Cat's Cradle Reboot Competition This Father's Day -Download Press Release |
| 05.17.11 | ric Yaverbaum Discusses Cyber Terrorism in Government on Fox News Live -Watch Video |
| 05.17.11 | Eric Yaverbaum, CEO of Ericho Communications Talks Donald Trump and Newt Gingrich on Fox News Live -Watch Video |
| 05.17.11 | Eric Yaverbaum, CEO of Ericho Communications Discusses His Read to Vote Campaign on Fox News Live -Watch Video |
| 05.10.11 | Eric Yaverbaum, CEO of Ericho Communications Discusses 2012 Presidential Nods on Fox News Live -Watch Video |
| 05.10.11 | Eric Yaverbaum, CEO of Ericho Communications Discusses Nuclear Energy Threats on Fox News Live -Watch Video |
| 05.10.11 | Eric Yaverbaum, CEO of Ericho Communications Discusses the Casey Anthony Case on Fox News Live-Watch Video |
| 02.14.11 | Sweet-talking the press: 5 ways to woo journalists with holiday-themed pitches (Ragan.com) -Read Article |
| 11.19.10 | How to Get People to Return Your Calls (Selliing Power) -Listen to Podcast |
| 08.30.10 | With over 10,000 pledges for "No Device Dinners," Offlining Inc. shifts to a little RELIGION IN ADVERTISING for the Jewish holidays -Read Release |
| 05.19.10 | A Battle of Perceptions: Obama's SCOTUS Nomination Offers Viral, Grassroots Lessons for PR (Bulldog Reporter) -Read Article |
| 05.18.10 | How To Get Out of Student Loan Debt, Without Sweating (Credit Card Outlaw) -Read Article |
| 03.22.10 | Media Meanderings: Marketers agree that public relations deserves more respect (Publicity Club of Chicago) -Read Blog |
| 03.10.10 | PR Vs. Advertising? Longtime Integrated Marketing Partners Say PR Deserves More Respect and Budget — Here's How to Get It (Bulldog Reporter) -Read Article |
| 01.05.10 | Social Media Expert Pens College Admissions Book with His Daughter (BullDog Reporter) -Read Article |
| 10.01.09 | How A PR Campaign Turned Into an Unexpected Sales Phenomenon (Selling Power) -Download PDF |
| 09.18.09 | Obama begins health plan media blitz (Washington Times) -Read Article |
| 09.18.09 | On The Media Blitz (CBC)
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| 08.13.09 | Campaign against bottled water gains traction (PR Week) -Read Article |
| 07.28.09 | An Environmental Group’s Campaign of Wry Lies Against Bottled Water (The New York Times) -Read Article |
| 07.28.09 | Lying in Advertising: Is This PR Campaign All Wet? (Pioneer Productions) -Read Blog |
| 07.27.09 | PR, Perfected: Crisis Communication: What Should Have Happened (Media Bistro) -Download PDF |
| 04.07.09 | ‘Tappening’ into your life’s purpose with Eric Yaverbaum (The Power of Slow) -Read Article |
| 03.09.09 | Stephanie Fierman Is (Still) A Huge Tappening Groupie (Stephanie Fierman Marketing Daily) -Read Blog |
| 02.05.09 | Making Money by Making a Difference: Tappening Founder Dishes Green PR Tips, Quips (Bulldog Reporter's Daily Dog) -Read Article |
| 01.15.09 | Stephanie Fierman Pulls Burger King Over For Speeding (Stephanie Fierman Marketing Daily.com) -Read Article |
12.12.08 |
Online brokerage firm spurns 'baby talk' in new effort (PRWeek) -Read Article |
| 12.10.08 | Controversial ads can help boost a brand (PRWeek) -Read Article |
| 11.24.08 | Tappening: Branding Tap Water in an Attempt to Save the Planet (Wend Magazine) -Read Article |
| 10.07.08 | Voice of water from Pur Water Filtration (FoodBev.com) -Read Article |
| 09.29.08 | Zach Braff is asking you to drink the water (AdFreak) -Read Article |
| 09.28.08 | Water Stars in New Ads For P&G's Pur Filters (BrandWeek) -Read Article |
| 09.24.08 | Marketing Group Taps Bottled-Water Use During Presidential Campaign Speeches to Cleverly Further Its Message (Bulldog Reporter) -Read Article |
| 09.04.08 | Ethics Boost Productivity (Yahoo News) -Read Article |
| 08.24.08 | What kind of water are you drinking? (Lichterwald) -Read Article |
| 07.25.08 | Ericho Inside offers PR services for ad agency clients (PR News) -Read Article |
| 07.25.08 | DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (BullDogReporter.com) -Read Article |
| 07.22.08 | DIMASSIMO GOLDSTEIN (DIGO) ADDS FULL-SERVICE PUBLIC RELATIONS TO THEIR GROWING LIST OF CLIENT SERVICES -Read Release |
| 06.25.08 | Balancing life and work no longer just a mom issue (CentralJersey.com) -Read Article |
| 06.19.08 | Tap Water Rules (Forbes.com) -View Video |
| 06.05.08 | Backyard Public Relations: P.R. guru Eric Yaverbaum moves business into the backyard after a life-altering decision- 06.05.08. (Forbes.com) -View Video |
| 05.26.08 | Balancing life and work no longer just a mom issue (LoHud.com) -Read Article |
| 05.26.08 | Carve You Own Road: Roadie Profile - Read Blog |
| 05.23.08 | New York's CW 11 Morning News Interviews Eric on his new book Everything Leadership - View Video |
| 03.26.08 | Eric talks about bloggers and their roll in the 2008 presidential election (CW 11 Morning News) - View Video |
| 03.16.08 | Mike Santoro: Fighting Bottled Water: How do you Market Tap Water? - Read Blog |
| 03.03.08 | ADWEEK- How "Tappening" is Trying to Wean Consumers Off Bottled Water. - Read PDF |
| 02.29.08 | Eric on technology and the 2008 presidential primaries and election (CW 11 Morning News) - View Video |
| 02.28.08 | Eric on technology and the 2008 presidential primaries and election (New York CW11) -View Video |
| 01.09.08 | Group Aims to Brand Tap Water -Read Blog |
| 01.08.08 | Drink A Lot of Bottled Water - Read Blog |
| 01.08.08 | Marketing Memo: New Coke CEO to Soon Find Out What's 'Tappening' - Read Blog |
| 01.03.08 | What's Tappening Hot Stuff -Read Article |
| 01.03.08 | Heather Ink- Coke to get Deluged by Anti-Water-Bottle Campaign - Read Blog |
| 01.03.08 | Westchester men's campaign targets bottled water -Read Article |
| 01.03.08 | Advertising Age- Coke to Get Deluged By Anti-Water-Bottle Campaign - Read Article |
| 12.25.07 | You, too, can help put the brakes on greenhouse gases - Read Article |
| 12.11.07 | Tinting Your Water Green -Read Blog |
| 12.11.07 | Tappening Water Bottle, Self Edge Iron Heart Cycling Jeans, Twist Sponges -Read Article |
| 12.07.07 | A Revolutionary Idea: Branding Tap Water -Read Blog |
| 12.07.07 | TheAlternateConsumer on Tappening -Read Blog |
| 12.04.07 | Is Bottled Water Unethical? -Read Blog |
| 12.01.07 | Tap vs Bottled Tap -Read Blog |
| 11.29.07 | Tappening and Garbage! -Read Blog |
| 11.29.07 | Stephanie Fierman is Tappening: Are You? -Read Blog |
| 11.26.07 | Bottled Water Industry - Time to Quit -Read Blog |
| 11.26.07 | Friends promote reusable tap water bottles |
| 11.26.07 | Local Men Take Aim at Bottled Water |
| 11.26.07 | Mark and Eric on WOR's Joey Reynolds Show |
| 11.26.07 | FoxNews.com - Video - What's Tappening? -Watch Video |
| 11.26.07 | Local men take aim at bottled water -Read Article |
| 11.25.07 | You, too, can help put the brakes on greenhouse gases -Read Article |
| 11.24.07 | Eco-Group's "Message In The Bottle" -Read Article |
| 10.08.07 | Business Week: Plastic Water Bottles: How many will just say No -Read Blog |
| 06.18.07 | Coffee Break CEO Fathers Give More time (Delaware Online) -View pdf |
| 06.18.07 | On the Job- Summer fever' strikes many American workers (Courier-Journal.com) -View pdf |
| 06.18.07 | Monday water cooler: Please pass the promotion, Chief executive dad, Better bosses (Post-Gazette.com 6/18/07) -View pdf |
| 06.16.07 | Surprise: Dogs easier to shop for than Dad (denverpost.com) -View pdf |
| 06.16.07 | CEOs don't necessarily make bad dads (CBC News) -View pdf |
| 06.15.07 | Most CEO dads spend time with their kids. (Business Rocky Mountain News) -View pdf |
| 06.14.07 | CEO's say they spend more time with children (Postbulleting) -View pdf |
| 01.01.07 | Jack LaLanne, Eric Yaverbaum, and Elaine LaLanne at Jack's 92nd birthday celebration at 1500 Broaday. (Gotham Magazine-December 2006) -View pdf |
| 06.06.07 | Fortune 1000 CEO Father's Survey shows a healthy dose of involved parenting.The annual report gets less hours than helping with homework -Read Release |
| 06.06.07 | IN A FATHER'S DAY SURVEY OF 110 FORTUNE 1000 CEO DADS.... DID YOU KNOW -Read Release |
| 06.02.05 | As the Stem Cell Debate Heats Up in the Senate . . .One Man Urges President Bush To “Walk a Mile in My Shoes”. Caretaker of Wife with Secondary Progressive Multiple Sclerosis Asks Fellow Caretakers and Patients To Send Their Heartfelt Notes (and an Old Pair of Shoes) as a Message to the White House! -Read Release |
| 05.26.05 | FLIP-FLOPS AND SHORTS REQUIRED AT JERICHO COMMUNICATION’S FIRST ANNUAL (INDOOR) BARBECUE. Just Another Day At The Office For Employees At Jericho Communications Who Celebrate The Season With The First Memorial Day Barbecue In The Country -Read Release |
| 10.26.04 | WHAT DO A PRESTIGIOUS HOTEL IN WASHINGTON, DC, A TOP MARKETING STRATEGIST AND NUTRIENT ENHANCED WATER HAVE IN COMMON? Jericho Communications Is Named Agency of Record for The Hay-Adams, Glacéau Vitaminwater and Michael Berland -Read Release |
| 05.22.04 | Lessons in Success. (Journal News) -View pdf |
| 03.08.04 | Jericho Survey Finds Many CEOs Skeptical of Relationship With Press (PR Week) -View pdf |
| 02.23.04 | H&M, Jericho Launch Blitz for Chicago Store Opening. (PR Week) -View pdf |
| 02.16.04 | Queer Eye makes Over the Economy. (Fortune) -View pdf |
| 01.15.04 | Cheese Sells-Domino's Gimmicks Pay Off In Publicity(Sports) -View pdf |
| 01.05.04 | Trista & Ryan: Wedding backlash. (US Weekly) -View pdf |
| 01.05.04 | Celeb endorsers people say they would buy products from. (Brandweek) -View pdf |
| 01.04.04 | 'Queer' Guys Make Men Shops. (Furniture Style) -View pdf |
| 12.29.03 | Shopping by celebrity. (Times Union) -View pdf |
| 12.22.03 | Who made a mark on Marketing. (Advertising Age) -View pdf |
| 12.18.03 | Queer Eye's influence. (Pittsburgh Post-Gazette) -View pdf |
| 12.14.03 | Celebs who sell. (Daily News) -View pdf |
| 12.10.03 | 'Queer Eye' may impact shopping. (San Antonio Express New) -View pdf |
| 12.09.03 | FAB Five send men to the mall, Poll suggests. (St. Louis Post Dispatch) -View pdf |
| 12.09.03 | 'Queer Eye' may effect shopping. (The News Tribune) -View pdf |
| 12.09.03 | 'Queer Eye' may inspire shopping. (Charlotte Observer) -View pdf |
| 12.08.03 | Queer Eye' guy tops celeb endorser list. (Indianapolis Star) -View pdf |
| 12.08.03 | Bravo show get men into malls. (The Beacon Journal) -View pdf |
| 12.08.03 | SOME COMPANIES GIVE THEIR EMPLOYEES A PAT ON THE BACK FOR THE HOLIDAYS, THIS ONE GIVES THEM A NICE, DEEP RUB. Jericho Communications Transforms Its Offices Into a Spa For the Day to Say Thank You to Its Employees -Read Release |
| 12.07.03 | Survey Finds That Since 9/11 Fortune 1000 CEOs May Be Thinking About CSR More But Are Reluctant To Open Their Wallets. CEOs Say Environment, World Communities, and Terrorism All Affected By Big Business -Read Release |
| 12.07.03 | The Typical Fortune 1000 CEO...900 Square Foot Corner Office, $2.5 Million in Stock Options, Powerful Leader...and Diehard Simpson Fan - Public Relations Kit For Dummies Survey Finds That The Best Way To Target Your Audience Is To Hit Them Where They Least Expect It -Read Release |
| 12.07.09 | IN AN ERA WHERE COMMUNICATION TECHNOLOGY IS REVOLUTIONIZED DAILY, THE MOST TRADITIONAL FORM OF MARKETING RISES TO THE TOP; Public Relations Getting Greater Attention From Businesses of all Sizes - P.R. (For Dummies) Finally Brings David and Goliath to Common Ground -Read Release |
| 12.07.03 | What people are talking about this week. (Daily News) -View pdf |
| 12.07.03 | There may be a Fab Five effect in the nation's spending habits. (Orlando Sentinel 12/7/04) -View pdf |
| 12.06.03 | 'Queer Eye' factor hits malls. (Columbus Dispatcher) -View pdf |
| 12.06.03 | Survey: 'Queer Eye' guys affect shopping habits. (Green Bay Press) -View pdf |
| 12.04.03 | Fab Five influencing shopping habits. (Arizona Republic) -View pdf |
| 12.02.03 | 'Queer Eye' star best for sales: Survey. (Chicago Sun Time) -View pdf |
| 12.04.03 | Survey Finds 'Queer Eye' Affects Shopping. (Zap2t.com) -View pdf |
| 12.01.03 | Using PR to Strike Before The Unios Does. (PR Week) -View pdf |
| 12.01.03 | Jericho Communications Best Agency to work for. Client seal of approval.(PR Agency Report Card) -View pdf |
| 11.25.03 | 'Queer Eye' has effect on male shoppers. (Wireless Flash News) -View pdf |
| 11.23.03 | SURVEY FINDS THAT AMERICANS WILL BE COMING OUT OF THE CLOSET TO SHOP THIS HOLIDAY SEASON. National Survey Finds That What Goes On Outside of A Store Affects What Goes On At The Register -Read Release |
| 11.01.02 | 9/11 Boots CSR Awareness. (Ethical Performance) -View pdf |
| 11.01.02 | Marketing secrets told, and it's good PR. -View pdf |
| 10.21.02 | Jericho to help Goldfish Colors stand out. (PR Week) -View pdf |
| 10.21.02 | EMi feeds need of Marketing execs. (PR Week) -View pdf |
| 10.02 | Survey Finds Net CEO's Will Survive. (PR Week) -View pdf |
| 10.02.02 | Many Companies More Concious Of CSR, But not Devoting More Resources. (Holmes Report ) -View pdf |
| 10.01.02 | NEW YORK: Jericho Communications has added four new accounts worth more than $1 million... -View pdf |
| 09.09.02 | CEOs realize CSR salience, but few have acted upon it. (PR Week) -View pdf |
| 04.08.02 | Agency leaders cautious about recovery forecasts.(PR Week) -View pdf |
| 2001 | New challenges await PR in 2001 -View pdf |
| 2001 | Kmart was once synonymous with discount retailing. But the Troy, MI-based chain's days of defining that sector are long gone.(PR Week) -View pdf |
| 10.22.01 | Lifestyle's upswing proves PR can always go home.(PR Week) -View pdf |
| 03.23.01 | Larchmont author explains public relations. (The Times) -View pdf |
| 10.30.00 | Uncover Savings In Car Insurance.(PR Week) -View pdf |
| 08.28.00 | Survey Says. (Newsweek) -View pdf |
| 08.14.00 | Jericho Survivor Survey. (The Wall Street Journal-Japanese Edition) -View pdf |
| 08.00 | Look Beyond The Smiles: How You Can Know If Your Key Employees Are Satisfied(PR Agency Insider) -View pdf |
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