| 04.17.12 | INTERVIEW: Double Cross Vodka launches humorous April Fools campaign Marketing VP discusses 'How to Double Cross', marketing direction, target audiences -Download PDF |
| 03.30.12 | On the April Fool's Day Campaign Trail: Double Cross Vodka Set to Roll Out New Campaign on April 1st — Beverage Brand Launches Series of "How to Double Cross" Topics Poking Fun at Life's Little Annoyances (Bull Dog Reporter) -Read Article |
| 03.29.12 | Double Cross Vodka Goes April Fools (Media Post) -Read Article |
| 03.23.12 | Double Cross Vodka Assists April Fool's Tricksters (Media Post) -Read Article |
| 02.13.12 | Valentine's Day cocktails for the real pro's (Cocktail GoGo) -Read Article |
| 02.09.12 | Double Cross (The Times of India) -Read Article |
| 02.09.12 | Double Cross Vodka Engraved Bottle (The Celebrity Cafe) -Read Article |
| 02.08.12 | Cocktail Gifts Galore (Sips & Shots) -Read Article |
| 02.06.12 | Shake Up Valentine’s Day With These Sweet Cocktails (Celebuzz) -Read Article |
| 02.01.12 | Getting Personal with Your Vodka (Beauty News NYC) -Read Article |
| 01.31.12 | Valentine's Day Food & Beverage Gifts - Food & Beverage Gift Guide Roundup 2012 (Splash Magazine) -Read Article |
| 10.01.11 | Double Cross Vodka Featured at “Rock of Ages” Broadway Show -Download Release |
| 10.01.11 | Double Cross Vodka Now Available at The Palm Restaurants -Download Release |
| 04.20.11 | Double Cross Vodka Featured Nationally at Morton’s, The Steakhouse -Download Release |
| 10.01.10 | DOUBLE CROSS VODKA AND EXCLUSIVE BROADWAY PARTNER ON BEATLES TRIBUTE SHOW “RAIN” -Read Release |
10.01.09 |
DOUBLE CROSS VODKA WINS 2009 GOLD PENTAWARD FOR OUTSTANDING PACKAGE DESIGN -Download Release |
| 08.01.09 | DOUBLE CROSS VODKA EARNS “SUPERB/HIGHLY RECOMMENDED” RATING IN JULY 2009 EDITION OF WINE ENTHUSIAST MAGAZINE -Download Release |
08.01.09 |
DOUBLE CROSS FEATURED IN SEPTEMBER 2009 ISSUE OF PLAYBOY MAGAZINE: Magazine’s Style Section Gives “Thumbs Up” to Award-Winning, Luxury Vodka -Download Release |
Ericho Communications Home Page | Welcome to Ericho | Meet Eric Yaverbaum | Award Winning Public Relations Work | Past Press | Articles by Eric Yaverbaum | Career Opportunities in Public Relations at Ericho Communications | PR Services Ericho Offers | 5 Point Equation for PR Ideas that Work | Ericho's PR Philosophy | Client Experience | Books by Eric Yaverbaum | Contact Ericho | Public Relations Case Studies | Recent Press Releases by Ericho | Recommended Blogs | Books Citing Eric Yaverbaum | Ericho Communications Newsletter | Videos You Should See | Meet Eric Yaverbaum of Ericho Communications Video | Walk a Mile in My Shoes Video