Media Meanderings: Marketers agree that public relations deserves more respect (Publicity Club of Chicago) -Read Blog
03.10.10
Humor & Politics, Mark DiMassimo on CNBC -Watch Video
03.10.10
PR Vs. Advertising? Longtime Integrated Marketing Partners Say PR Deserves More Respect and Budget — Here's How to Get It (Bulldog Reporter) -Read Article
02.10.10
Mark DiMassimo talks Super Bowl ads on Good Day NY
02.10.10
DiMassimo talks memorable Superbowl ads on WPIX NY
02.08.10
A look at restaurants' Super Bowl ads (Nation's Restaurant News) -Read Article
02.08.10
Denny's, Coke, Snickers Score Big in Ad Bowl (Wall Street Journal) -Download PDF
02.08.10
Why Indie Boutique Toy's Story Came to a Surprise End (Advertising Age) -Read Article
01.18.10
Bottled Water Makes Acid Rain Fall on Playgrounds (Jagadees English Web)
-Read Blog
New Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying. (Design Tumble Log) -Read Article
07.23.09
Anti-Bottled Water Campaign Tells Lies (BrandWeek) -Read Article
07.23.09
New Tappening Ads Tell Lies -- Honest (AdWeek) -Read Article
06.15.09
Designers cash in on 'swine flu fashion' (ABS CBN News) -Read Article
05.12.09
Social Media Survey Fills In The Blanks On CFO Gatekeepers (DemandGenReport.com) -Read Article
05.04.09
CFOs Gauge the State of Their Orgs; Consumers Rely on Tech; Twitterers Want Info; Nonprofits Logging Online (PR News) -Read Article
05.04.09
CFO's Calling Ad Spending a Necessary Evil (Stanton and Everybody) -Read Article
05.04.09
Designer Flu Masks All the Rage (Berezobama.com) -Read Article
05.01.09
CFOs don’t value marketing, says report (UTalkMarketing.com) -Read Article
05.01.09
CFOs Aren’t Big Fans of Marketing (ibrants Branding Resource Blog) -Read Article
05.01.09
Los fabricantes de máscaras triplican sus ventas con la gripe porcina (Eco Diario)
-Read Article
04.30.09
CFOs Aren't Big Fans of Marketing (BrandWeek) -Read Article
04.30.09
Designer flu masks put the personal touch on panic (Bester News) -Read Article
04.30.09
Designer flu masks put the personal touch on panic (Alert Net) -Read Article
J.H. Cohn rolls out ad campaign (B to B) -Read Article
03.23.09
DIGO Launches New Ad Campaign for J.H. Cohn Featuring Notable Sports Figure
-Read Release
03.09.09
Stephanie Fierman Is (Still) A Huge Tappening Groupie (Stephanie Fierman Marketing Daily) -Read Blog
02.11.09
Pepsi's Redrawn Logo Goes Deep, Fizzes Out (New York Post) Read Article
02.06.09
Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water (TheAdvertisingShow.com) -Read Article
02.02.09
Monster, Doritos Score in Big-Game Blitz: In Ad Survey, Coke Is a Super-Bowl Victor, Anheuser's Crown Slips and Cash4Gold Fumbles (The Wall Street Journal Online)
-Read Article
12.02.08
Integrated Packages More Than Print, Events, Web site Triad (MinOnline) -Read Article
11.19.08
Forget the fear factor, says one media CEO (Medill Reports) -Read Article
11.18.08
‘Very Few Bright Lights’ in B-to-B in ‘08: A report from day two of ABM’s Top Management Meeting (Folio) -Read Article
11.12.08
Banish the Bottle—And Turn on the Tap (Mental Shavings) -Read Blog
11.03.08
Investools: Education Is Best Weapon on Wall Street (AdWeek) -Read Article
11.02.08
Tell the Candidates “No Clean Coal” (The Earth Will Remain) -Read Blog
11.01.08
Obama Victory Declared By Provocative Ad Campaign (Green Muze) -Read Article
11.01.08
Ad Campaign for Tap Water Proclaims Obama Victory (TreeHugger) -Read Article
10.27.08
Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening (DMNews) -Read Article
10.21.08
2008 Creative Marketers: Barack Obama: The Democratic presidential hopeful spurs a creative marketing groundswell (Creativity Online) -Read Article
Entrepreneur bets on line of skin lotions for athletes (NY Daily News) -Read Article
06.28.08
On a Skincare Mission (Sports Products Review) -Read Blog
06.27.08
MISSION Product: Athlete Engineered Skincare (Beuaty Chat Blog) -Read Blog
06.24.08
These athletes will take care of your skin (AdFreak.com) -Read Blog
06.23.08
DIGO’S Mission Blends Skincare and Social Conscience - Read Release
06.17.08
Bottled Water Is a Big Drain
Most communities in the U.S. have safe tap water. Bottled H2O is a waste of money and resources. Pro or con? (BusinessWeek.com) -Read Blogs
05.21.08
Ad campaign attacks latest environmental foe: bottled water (Reuters) -Read Article
04.17.08
Ad campaign for tappening.com (AdvertisingIsGoodForYou.com) -Read Blog
tappening.com: Fish (AdsOfTheWorld.com) -Read Blog
03.03.08
Hustle and Flow
Inside the marketing efforts to make drinking tap water cool again (AdWeek) -Read Blog
07.04.04
'The Apprentice' Without TV, Trump or a High Salary Job. (New York Times)
-Download PDF
07.02.04
Do Real Men Drink Diet Cola? Pepsi and Coke Duke it Out. (Wall Street Journal)
-Download PDF
06.16.04
Maxim Brings Home the Beer, Babes, Bathmats. (New York Post) -Download PDF
05.10.04
Hard Rock Picks New Agency to "ad" to Hotel's Party (Las Vegas Business Press)
-Download PDF
04.26.04
Party's On for Hardrock Hotel (AdWeek) -Download PDF
03.01.04
First , FCC Scrutiny, are Ad probes next? (Brand Week) - Download PDF
01.21.04
HUNDREDS OF VIRGINS READY TO BE TOUCHED FOR THE VERY FIRST TIME. New Ad Campaign, By DiMassimo Brand Advertising, For Crunch Fitness Compares The Purity of An Untouched Facility to That of A Virgin -Read Release
12.17.03
NEW AD CAMPAIGN ACCEPTS THE NOTION THAT PEOPLE COME IN ALL SHAPES AND SIZES. DiMassimo Brand Advertising Creates Fully Integrated Campaign Targeting Post-Holiday Guilt -Read Release
10.01.02
THE CRAZY ECONOMY IS MAKING MOST PEOPLE CROSS THEIR FINGERS
WHILE TRADERS ARE CROSSING THEIR LEGS -Download PDF
10.02.03
The Thrill to Shill (Time Out New York) -Download PDF
09.23.03
How a Graduates Job Search Became a Matter of Survival (The Star Ledger)
-Download PDF
09.15.03
ANNOUNCING THE MOST COMPETITIVE JOB SEARCH YET…
ACCOUNT EXECUTIVE SURVIVOR -Download PDF
08.31.03
In Trying Times, Many ways to Ask, Will you Hire Me. (The New York Times)
-Download PDF
08.04.03
BECOME THE RICHARD HATCH OF THE ADVERTISING WORLD -Download PDF
FROM CALIFORNIA SURF-A-ROBICS TO NEW YORK CITY KNISH-ERCISE, THE CALL GOES OUT TO FIND A NEW EXERCISE STAR -Download PDF
03.24.03
FROM THE CALIFORNIA SURF-A-ROBIC, TO THE NEW YORK CITY
KNISH-ERCISE THE CALL GOES OUT TO FIND A NEW EXERCISE STAR
-Download PDF
02.11.03
Instinet retains DiMassimo (DM News) -Download PDF
02.06.03
Instinet Chooses DiMassimo (New York Times) -Download PDF
02.03.03
Instinet Selects DiMassimo Brand Advertising -Download PDF
02.03.03
Instinet Picks DiMassimo in Account Consolidation (Advertising Age) -Download PDF
03.26.02
INTRODUCING FIVE PEOPLE IN THE ADVERTISING COMMUNITY WHO ARE ACTUALLY NOT UNEMPLOYED: DiMassimo Brand Advertising Hires Five New Employees.(Or As He Likes To Refer To Them – FRESH MEAT!) -Read Release
SURVEY FINDS THAT THE OLD ADAGE “SEX SELLS” ONLY APPLIES TO WOMEN IF THEY’RE OVER THE AGE OF 40. Marketing Survey Shows Younger Women De-emphasize Sex, Put a Higher Stake on Capabilities, and are More Comfortable with the Option of Being Homemakers -Read Release