Ericho Public Relations

Home | Contact Us

Strategic Public Relations

11.02.11 Digo Leverages Dot-Com Connection in Latest Win 1st work for new client Bluefly expected in early 2012 (AdWeek) -Read Article
10.21.11 Rapture: Signs Mock Doomsday - 'Alternate Side Parking Remains in Force (Christian Post) -Read Article
10.19.11 'NYC Rapture Readiness Committee' Signs Prepare You For the World's End (The Voice) -Read Article
10.17.11 Monday Odds and Ends (Media Bistro) -Read Article
03.15.11 Proove Debuts, Targets Clients With Strong Analytics (Media Post News) -Read Article
03.15.11 DIGO Brands Launches PROOVE (Bulldog Reporter) -Read Article
03.10.11 Facebook Tests Broad Category Ad Targeting: Is it Effective for Advertisers? (Gig Coin) -Read Article
02.26.11 The Machine Starts Staying Connected (The Machine Starts) -Read Blog
09.22.10 Anheuser-Busch to Launch a Free Beer Campaign (CNBC)

 

09.16.10 Ein Tag ohne Mail und Handy ((Jüdische Allgemeine) -Read Article
08.30.10 With over 10,000 pledges for "No Device Dinners," Offlining Inc. shifts to a little RELIGION IN ADVERTISING for the Jewish holidays -Read Release
06.14.10 Give Dads What They Really Want -Download PDF
06.08.10 Ad-Fax Interview with Mark DiMassimo -Download PDF
05.17.10 DiMassimo Goldstein (B to B) -Read Article
03.22.10 Media Meanderings: Marketers agree that public relations deserves more respect (Publicity Club of Chicago) -Read Blog
03.10.10 Humor & Politics, Mark DiMassimo on CNBC -Watch Video
03.10.10 PR Vs. Advertising? Longtime Integrated Marketing Partners Say PR Deserves More Respect and Budget — Here's How to Get It (Bulldog Reporter) -Read Article
02.10.10 Mark DiMassimo talks Super Bowl ads on Good Day NY

 

02.10.10 DiMassimo talks memorable Superbowl ads on WPIX NY

 

02.08.10 A look at restaurants' Super Bowl ads (Nation's Restaurant News) -Read Article
02.08.10 Denny's, Coke, Snickers Score Big in Ad Bowl (Wall Street Journal) -Download PDF
02.08.10 Why Indie Boutique Toy's Story Came to a Surprise End (Advertising Age) -Read Article
01.18.10 Bottled Water Makes Acid Rain Fall on Playgrounds (Jagadees English Web)
-Read Blog
01.09.10 Guerrilla Marketing's Newest Revolution (BrandWeek) -Read Article
01.08.10 What the hell is Tappening here? (The Shortest Word) -Read Blog
12.07.09 The Daily Start-Up: Apple’s In Lala Land (Wall Street Journal) -Read Blog
12.07.09 Adland's Dot-Com Dog Days: An Oral History Remembering advertising's role in the boom ... and bust (AdWeek) -Read Article
11.02.09 Anti-bottled Water Ads - Tappening (The Unbound Gazette) -Read Blog
10.21.09 Quantcast Health / 10 Swanky Swine Flu Masks 10 Swanky Swine Flu Masks (Women's Day) -Read Article 
09.14.09 Agency Creative Wants to Teach Congress to Read (Advertising Age) -Read Article
08.21.09 Tap Water is Smarter Despite The Lack of Celebrity Ad Campaigns (Green Daily)
-Read Blog
08.20.09 'Suit Camp' Promo Scores for Syms (Media Job Market) -Read Article
08.20.09 THE TAPPENING HITS LONDON (Neo) -Read Blog
09.19.09 Read, grasp, vote: Push legislators to nix long, cryptic bills, pass simple laws instead by Mark Dimassimo and Eric Yaverbaum (PE.com) -Read Article & Download Podcast
08.18.09 Bottled Water is the Primary Cause of Restless Leg Syndrome (Visual Culture)
-Read Blog
08.09.09 Its Tappening: Bottled Water is Joke (AntiAdvertising Agency) -Read Blog
08.09.09 Its Tappening: Bottled Water is Joke (Michael Mandiberg) -Read Blog
08.06.09 Mark DiMassimo with Keith and Gale on KCOL, Fort Collins, Co -Listen to Podcast
08.05.09 So what if it's a lie? (European Tribune) -Read Blog
08.01.09 Lewis: Torrent of badmouthing against bottled water (Denver Post) -Read Article
07.31.09 Environmental group's campaign of wry lies against bottled water (Mercury News)
-Read Article
07.31.09 tappening kind of a downer (Daily Obsessional) -Read Blog
07.31.09 DiMassimo Goldstein (Creativity Online) -Read Article
07.30.09 DiMassimo Goldstein Print, DM, Ambient, Outdoor ads archive (Coloribus) -Read Blog
07.30.09 anti-bottled water campaign: Tappening (Start a Lie), Puppies (Coloribus) -Read Blog
07.30.09 Tappening Tap Water Campaign (WizadTron) -Read Blog
07.30.09 AL’S EMPORIUM: The Business Of Bashing Bottled Water (Talk Back) -Read Blog
07.29.09 Агентство DiMassimo Goldstein призналось, что реклама воды врет (AdMe)
-Read Blog
07.29.09 Foremost World-Changing Agencies (Fast Company) -Read Blog
07.29.09 New Strategy Against Bottled Water: Satire (BNEt) -Read Blog
07.29.09 Stephanie Fierman Lies For Tappening (Stephanie Fierman) -Read Blog
07.29.09 This is Brill ... The Start A Lie Campaign (Carrie Connects) -Read Blog
07.29.09 When is a Lie Not a Lie? (Live and Uncensored) -Read Blog
07.28.09 An Environmental Group’s Campaign of Wry Lies Against Bottled Water (The New York Times) -Read Article
07.28.09 Mark DiMassimo on The Mike McConnell Show on 700 WLW -Listen to Podcast
07.28.09 Anti-Bottled Water Campaign Launches (Media Post News) -Read Blog
07.28.09 Onto this whole bottle water scam (Summit Daily News) -Read Blog
07.28.09 Chuck Norris can be killed with bottle water!!! (Ad Land) -Read Blog
07.27.09 Tappening: Start a Lie, Puppies (Ads of the World) -Read Blog
07.27.09 BOTTLED WATER: Lies And Propaganda (Phawker) -Read Blog
07.27.09 Tappening project takes on the truthiness of bottled-water ads (Brand Freak)
-Read Article
07.27.09 The Ballsy New Tap Water Campaign: Lies (Good) -Read Blog
07.27.09 Bottled water is the most evil thing on earth (AdFreak) -Read Blog
07.26.09 Start A Lie (AdverBlog) -Read Article
07.25.09 New Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying. (Design Tumble Log) -Read Article
07.23.09 Anti-Bottled Water Campaign Tells Lies (BrandWeek) -Read Article
07.23.09 New Tappening Ads Tell Lies -- Honest (AdWeek) -Read Article
06.15.09 Designers cash in on 'swine flu fashion' (ABS CBN News) -Read Article
05.12.09 Social Media Survey Fills In The Blanks On CFO Gatekeepers (DemandGenReport.com) -Read Article
05.04.09 CFOs Gauge the State of Their Orgs; Consumers Rely on Tech; Twitterers Want Info; Nonprofits Logging Online (PR News) -Read Article
05.04.09 CFO's Calling Ad Spending a Necessary Evil (Stanton and Everybody) -Read Article
05.04.09 Designer Flu Masks All the Rage (Berezobama.com) -Read Article
05.01.09 CFOs don’t value marketing, says report (UTalkMarketing.com) -Read Article
05.01.09 CFOs Aren’t Big Fans of Marketing (ibrants Branding Resource Blog) -Read Article
05.01.09 Los fabricantes de máscaras triplican sus ventas con la gripe porcina (Eco Diario)
-Read Article
04.30.09 CFOs Aren't Big Fans of Marketing (BrandWeek) -Read Article
04.30.09 Designer flu masks put the personal touch on panic (Bester News) -Read Article
04.30.09 Designer flu masks put the personal touch on panic (Alert Net) -Read Article
04.30.09 豬流感新點子:個人化口罩秀出創意 (Taiwan News) -Read Article
04.30.09 Máscara de grife dá um toque de classe ao pânico pela gripe (Terra) -Read Article
04.28.09 New PR Survey Shows Finance Execs have Confidence in Geithner — But Far Less Trust in Marketing Agencies Bull Dog Reporter's Daily Dog) -Read Article
04.06.09 Rollout Newletter: J.H. Cohn (B to B) -Read Article
04.01.09 J.H. Cohn rolls out new campaign (Accounting Today) -Download Article
03.30.09 Creative Capitalism Strikes Again (Biz Box) -Read Article
03.30.09 J.H. Cohn rolls out ad campaign (Ad-Fax) -Read Article
03.26.09 Execs & Accounts: DiMassimo Goldstein, Pureology, HipCricket (ClickZ.com)
-Read Article
03.24.09 J.H. Cohn rolls out ad campaign (B to B) -Read Article
03.23.09 DIGO Launches New Ad Campaign for J.H. Cohn Featuring Notable Sports Figure
-Read Release
03.09.09 Stephanie Fierman Is (Still) A Huge Tappening Groupie (Stephanie Fierman Marketing Daily) -Read Blog
02.11.09 Pepsi's Redrawn Logo Goes Deep, Fizzes Out (New York Post) Read Article
02.06.09 Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water (TheAdvertisingShow.com) -Read Article
02.02.09 Monster, Doritos Score in Big-Game Blitz: In Ad Survey, Coke Is a Super-Bowl Victor, Anheuser's Crown Slips and Cash4Gold Fumbles (The Wall Street Journal Online)
-Read Article
12.02.08 Integrated Packages More Than Print, Events, Web site Triad (MinOnline) -Read Article
11.19.08 Forget the fear factor, says one media CEO (Medill Reports) -Read Article
11.18.08 ‘Very Few Bright Lights’ in B-to-B in ‘08: A report from day two of ABM’s Top Management Meeting (Folio) -Read Article
11.12.08 Banish the Bottle—And Turn on the Tap (Mental Shavings) -Read Blog
11.03.08 Investools: Education Is Best Weapon on Wall Street (AdWeek) -Read Article
11.02.08 Tell the Candidates “No Clean Coal” (The Earth Will Remain) -Read Blog
11.01.08 Obama Victory Declared By Provocative Ad Campaign (Green Muze) -Read Article
11.01.08 Ad Campaign for Tap Water Proclaims Obama Victory (TreeHugger) -Read Article
10.27.08 Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening (DMNews) -Read Article
10.21.08 2008 Creative Marketers: Barack Obama: The Democratic presidential hopeful spurs a creative marketing groundswell (Creativity Online) -Read Article
10.21.08 Vote for Water (je vais où?) -Read Blog
10.13.08 Gap Hopes to Win Sales in Election (Peak Newsroom) -Read Article
10.08.08 Honda Taps Sony to Ramp Up Its Ad Strategy (Wall Street Journal Online)
-Read Article
10.02.08 Mark Dimassimo on the opportunities for advertising agencies in the wake of the financial crisis (CNBC) -View Video
09.26.08 Sorry, it's not a presidential debate (Advertising is Good for You) -Read Blog
09.24.08 Marketing Group Taps Bottled-Water Use During Presidential Campaign Speeches to Cleverly Further Its Message (Bulldog Reporter) -Read Article
09.22.08 The Gloves Comes Off - Obama and McCain BOTH Have a Drinking Problem (Two If By See) -Read Blog
09.22.08 Candidates With Drinking Problems - Tappening.com Awareness Ads (GALLERY) (Trend Hunter Magazine) -Read Article
09.22.08 McCain and Obama have a Drinking Problem (Mastercom) -Read Article
09.22.08 CONSUMER TRENDS: Group urges people to drink tap water (Courier Post)
-Read Article
09.19.08 The Presidential Candidates Have Drinking Problems (iLookLikeFit.com) -Read Article
09.18.08 McCain Has A Drinking Problem - Obama Has A Drinking Problem (WaterSISWEB)
-Read Article
09.18.08 Attention Marketing + Online = Google decision making and content creation (Fast.Fwd.Innocation) -Read Article
09.18.08 Obama Has A Drinking Problem (InspireMedia.net) -Read Article
09.18.08 Tappening - Obama, McCain drinking problems - wild posters, USA (The Commercial Archive) -Read Article
09.17.08 Obama and McCain have a drinking problem (PlentyMag.com) -Read Article
09.17.08 Obama Has A Drinking Problem (Influential Marketing Blog) -Read Article
09.17.08 Obama has a drinking problem: adfeed.extraawesome (Adfeed) -Read Article
09.16.08 Gone Sabbaticalin’ (Promo Interactive) -Read Blog
09.15.08 Tappening Gets Political: Pro-tap-water push flows into Presidential Race (AdWeek)
-Read Article
09.15.08 Stephanie Fierman Drains The Bottled Water Hype -Read Blog
09.08.08 Business Leaders On Leadership (SuperJob4U.com) -Read Article
09.07.08 Has the Bottled Water Well Finally Run Dry? (Brand Week) -Read Article
08.24.08 What kind of water are you drinking? (Lichterwald) -Read Article
07.28.08 Tappening.com print campaign (GulpFanzine.com) -Read Blog
07.25.08 Ericho Inside offers PR services for ad agency clients (PR News) -Read Article
07.25.08 DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (BullDogReporter.com) -Read Article
07.25.08 DIMASSIMO GOLDSTEIN (DIGO) ADDS FULL-SERVICE PUBLIC RELATIONS
TO THEIR GROWING LIST OF CLIENT SERVICES -Read Release
07.25.08 Ericho Inside offers PR services for ad agency clients (PR News) -Read Article
07.25.08 DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (BullDogReporter.com) -Read Article
07.22.08 DIMASSIMO GOLDSTEIN (DIGO) ADDS FULL-SERVICE PUBLIC RELATIONS
TO THEIR GROWING LIST OF CLIENT SERVICES -Read Release
07.17.08 Tappening (Flickr) -View Page
06.29.08 Entrepreneur bets on line of skin lotions for athletes (NY Daily News) -Read Article
06.28.08 On a Skincare Mission (Sports Products Review) -Read Blog
06.27.08 MISSION Product: Athlete Engineered Skincare (Beuaty Chat Blog) -Read Blog
06.24.08 These athletes will take care of your skin (AdFreak.com) -Read Blog
06.23.08 DIGO’S Mission Blends Skincare and Social Conscience - Read Release
06.17.08 Bottled Water Is a Big Drain
Most communities in the U.S. have safe tap water. Bottled H2O is a waste of money and resources. Pro or con? (BusinessWeek.com) -Read Blogs
05.21.08 Ad campaign attacks latest environmental foe: bottled water (Reuters) -Read Article
04.17.08 Ad campaign for tappening.com (AdvertisingIsGoodForYou.com) -Read Blog
04.12.08 tappening.com (sensibilid) -Read Blog
04.11.08 tappening.com: Fish (AdsOfTheWorld.com) -Read Blog
03.03.08 Hustle and Flow
Inside the marketing efforts to make drinking tap water cool again (AdWeek) -Read Blog
07.04.04 'The Apprentice' Without TV, Trump or a High Salary Job. (New York Times)
-Download PDF
07.02.04 Do Real Men Drink Diet Cola? Pepsi and Coke Duke it Out. (Wall Street Journal)
-Download PDF
06.16.04 Maxim Brings Home the Beer, Babes, Bathmats. (New York Post) -Download PDF
05.10.04 Hard Rock Picks New Agency to "ad" to Hotel's Party (Las Vegas Business Press)
-Download PDF
04.26.04 Party's On for Hardrock Hotel (AdWeek) -Download PDF
03.01.04 First , FCC Scrutiny, are Ad probes next? (Brand Week) - Download PDF
01.21.04 HUNDREDS OF VIRGINS READY TO BE TOUCHED FOR THE VERY FIRST TIME. New Ad Campaign, By DiMassimo Brand Advertising, For Crunch Fitness Compares The Purity of An Untouched Facility to That of A Virgin -Read Release
12.17.03 NEW AD CAMPAIGN ACCEPTS THE NOTION THAT PEOPLE COME IN ALL SHAPES AND SIZES. DiMassimo Brand Advertising Creates Fully Integrated Campaign Targeting Post-Holiday Guilt -Read Release
10.01.02 THE CRAZY ECONOMY IS MAKING MOST PEOPLE CROSS THEIR FINGERS
WHILE TRADERS ARE CROSSING THEIR LEGS -Download PDF
10.02.03 The Thrill to Shill (Time Out New York) -Download PDF
09.23.03 How a Graduates Job Search Became a Matter of Survival (The Star Ledger)
-Download PDF
09.15.03 ANNOUNCING THE MOST COMPETITIVE JOB SEARCH YET…
ACCOUNT EXECUTIVE SURVIVOR -Download PDF
08.31.03 In Trying Times, Many ways to Ask, Will you Hire Me. (The New York Times)
-Download PDF
08.04.03 BECOME THE RICHARD HATCH OF THE ADVERTISING WORLD -Download PDF
03.03.03 AdvertisingAge spots Crunch Fitness -Download PDF
03.24.03 FROM CALIFORNIA SURF-A-ROBICS TO NEW YORK CITY KNISH-ERCISE, THE CALL GOES OUT TO FIND A NEW EXERCISE STAR -Download PDF
03.24.03 FROM THE CALIFORNIA SURF-A-ROBIC, TO THE NEW YORK CITY
KNISH-ERCISE THE CALL GOES OUT TO FIND A NEW EXERCISE STAR
-Download PDF
02.11.03 Instinet retains DiMassimo (DM News) -Download PDF
02.06.03 Instinet Chooses DiMassimo (New York Times) -Download PDF
02.03.03 Instinet Selects DiMassimo Brand Advertising -Download PDF
02.03.03 Instinet Picks DiMassimo in Account Consolidation (Advertising Age) -Download PDF
03.26.02 INTRODUCING FIVE PEOPLE IN THE ADVERTISING COMMUNITY WHO ARE ACTUALLY NOT UNEMPLOYED: DiMassimo Brand Advertising Hires Five New Employees.(Or As He Likes To Refer To Them – FRESH MEAT!) -Read Release
09.20.02 DiMassimo Strips for Crunch -Download PDF
06.03.02 The Bush Mystique -Download PDF
06.03.02 Yoga, Remain Seated (Newsweek) -Download PDF
06.03.02 CRUNCH TAKES FITNESS TO A HIGHER PLANE WITH INFLIGHT YOGA ON JETBLUE AIRWAYS -Download PDF
05.22.02 RPT-Spin doctors at work: Merrill ads tout research (Reuters) -Download PDF
05.20.02 Takes (AdWeek) -Download PDF
04.08.02 XEROX "The Duel" (Creativity) -Download PDF
03.18.02 Island ECN Targets New Ads at Traders (Advertising Age) -Download PDF
02.01.02 New "You, the Trader" Campaign Gives an Intimate Look Into the Trader's Day
-Download PDF
03.12.02 The Check Off Ad (Wall Street Journal) -Download PDF
03.05.02 In the Mix (NewsDay New York City) -Download PDF
02.11.02 Rave Danger (Asweek) -Download PDF
02.11.02 PSAs Target Teens' Use of Ecstacy (Advertising Age) -Download PDF
02.11.02 Creativity -Download PDF
01.21.02 Taking it from the Chin (Brandweek) -Download PDF
01.21.02 AdWeek Word of Mouth--Crunch Fitness -Download PDF
12.2001 Madison Avenue Gone Bust? (Smart Business) -Download PDF
11.27.01 Southwest Ads' Quick Return Works (USA Today) -Download PDF
11.26.01 Sky High: The Antidote is Selling Air Travel as a Destination (Advertising Week)
-Download PDF
10.08.01 Advertising in Crisis: A 20th CenturyTale (Brandweek) -Download PDF
10.05.01 How to Suceed at Business (US Weekly) -Download PDF
08.27.01 Flush With Success (Investment News) -Download PDF
06.29.01 Big Wallet, Little Stomach (USA Weekend) -Download PDF
06.26.01 Traveling Light (The Wall Street Journal) -Download PDF
06.15.01 Diet Tied to Vacationing (Arizona Republic) -Download PDF
06.04.01 You Know, I only Dine on TWA (NewsWeek) -Download PDF
06.01.01 WHERE ARE YOU GOING ON YOUR NEXT VACATION?? THE ANSWER MAY LIE ON YOUR DINNER PLATE -Download PDF
05.31.01 Caloric Travel (Daily News) -Download PDF
04.18.01 NEW AD CAMPAIGN TAPS INTO THE FRUSTRATED EMPLOYEE IN ALL OF US
-Download PDF
02.06.01 NEW STUDY SHOWS THAT THE ELECTION AND THE ECONOMY MAY HAVE DAMPENED OUR TRUST IN AMERICA, BUT IT’S DONE WONDERS FOR OUR SEX LIVES -Download PDF
12.27.00 The Real Advertising Critics Give Their Opinions -Download PDF
11.06.00 THEY'VE DONE OPRAH, TODAY AND ROSIE - THE FINAL STOP ON THEIR CAMPAIGN TRAIL SHOULD BE THE BATHROOM -Read Release
09.18.00 WHO WANTS TO KICK A MILLIONAIRE’S ASS? -Download PDF
09.18.00 IF YOU ARE A PERSON THAT WOULD LIKE NOTHING MORE THAN
TO WAIL ON DONALD TRUMP OR BILL GATE’S ASS, READ ON -Download PDF
09.18.00 IF YOU’RE A PERSON THAT WOULD LIKE NOTHING MORE THAN TO
WAIL ON DONALD TRUMP OR BILL GATE’S ASS, READ ON -Download PDF
09.18.00 Kick Rick's Butt -Download PDF
  !&%$$??!!!#!
DiMassimo Brand Advertising Takes An Extremely Blunt Approach In A Pro-Bono
Campaign for Anti-Smoking -Download PDF
  New "You, the Trader" Campaign Gives an Intimate Look Into the Trader's Day
-Read Release
  DID YOU KNOW THAT... According to DiMassimo Brand Advertising “Emotional Distancing” Survey -Download PDF
  SAMMY SOSA, MARK MCGWIRE, JERRY SPRINGER AND FAB DETERGENT MAY DETERMINE THE FUTURE OF OUR PRESIDENT -Download PDF
  WHAT WILL MAKE AMERICANS TRAVEL AGAIN? PATRIOTISM, ARMED GUARDS OR LOVE -Download PDF
  ADVERTISING FOR DOT.COMS: THE WORLD WIDE WEB BILLION DOLLAR BUST
-Download PDF
  INTRODUCING THE FIRST EVER SUPERMARKET DIET -Download PDF
  Honey, I'll be Right There -Download PDF
  SURVEY FINDS THAT THE OLD ADAGE “SEX SELLS” ONLY APPLIES TO WOMEN IF THEY’RE OVER THE AGE OF 40. Marketing Survey Shows Younger Women De-emphasize Sex, Put a Higher Stake on Capabilities, and are More Comfortable with the Option of Being Homemakers -Read Release
  To Busy? (New York, New York) -Download PDF
  Phone Habits of Highly Effective People (CSM Trader) -Download PDF
  Stock Traders Can Hold More Than Shares (Sun Times) -Download PDF
   

 

Copyright © 2007 Ericho Communications. All rights reserved.