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Strategic Public Relations

11.19.08 Forget the fear factor, says one media CEO (Medill Reports) -Read Article
11.18.08 ‘Very Few Bright Lights’ in B-to-B in ‘08: A report from day two of ABM’s Top Management Meeting (Folio) -Read Article
11.12.08 Banish the Bottle—And Turn on the Tap (Mental Shavings) -Read Blog
11.03.08 Investools: Education Is Best Weapon on Wall Street (AdWeek) -Read Article
11.02.08 Tell the Candidates “No Clean Coal” (The Earth Will Remain) -Read Blog
11.01.08 Obama Victory Declared By Provocative Ad Campaign (Green Muze) -Read Article
11.01.08 Ad Campaign for Tap Water Proclaims Obama Victory (TreeHugger) -Read Article
10.27.08 Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening (DMNews) -Read Article
10.21.08 2008 Creative Marketers: Barack Obama: The Democratic presidential hopeful spurs a creative marketing groundswell (Creativity Online) -Read Article
10.21.08 Vote for Water (je vais où?) -Read Blog
10.13.08 Gap Hopes to Win Sales in Election (Peak Newsroom) -Read Article
10.08.08 Honda Taps Sony to Ramp Up Its Ad Strategy (Wall Street Journal Online)
-Read Article
10.02.08 Mark Dimassimo on the opportunities for advertising agencies in the wake of the financial crisis (CNBC) -View Video
09.26.08 Sorry, it's not a presidential debate (Advertising is Good for You) -Read Blog
09.24.08 Marketing Group Taps Bottled-Water Use During Presidential Campaign Speeches to Cleverly Further Its Message (Bulldog Reporter) -Read Article
09.22.08 The Gloves Comes Off - Obama and McCain BOTH Have a Drinking Problem (Two If By See) -Read Blog
09.22.08 Candidates With Drinking Problems - Tappening.com Awareness Ads (GALLERY) (Trend Hunter Magazine) -Read Article
09.22.08 McCain and Obama have a Drinking Problem (Mastercom) -Read Article
09.22.08 CONSUMER TRENDS: Group urges people to drink tap water (Courier Post)
-Read Article
09.19.08 The Presidential Candidates Have Drinking Problems (iLookLikeFit.com) -Read Article
09.18.08 McCain Has A Drinking Problem - Obama Has A Drinking Problem (WaterSISWEB)
-Read Article
09.18.08 Attention Marketing + Online = Google decision making and content creation (Fast.Fwd.Innocation) -Read Article
09.18.08 Obama Has A Drinking Problem (InspireMedia.net) -Read Article
09.18.08 Tappening - Obama, McCain drinking problems - wild posters, USA (The Commercial Archive) -Read Article
09.17.08 Obama and McCain have a drinking problem (PlentyMag.com) -Read Article
09.17.08 Obama Has A Drinking Problem (Influential Marketing Blog) -Read Article
09.17.08 Obama has a drinking problem: adfeed.extraawesome (Adfeed) -Read Article
09.16.08 Gone Sabbaticalin’ (Promo Interactive) -Read Blog
09.15.08 Tappening Gets Political: Pro-tap-water push flows into Presidential Race (AdWeek)
-Read Article
09.15.08 Stephanie Fierman Drains The Bottled Water Hype -Read Blog
09.08.08 Business Leaders On Leadership (SuperJob4U.com) -Read Article
09.07.08 Has the Bottled Water Well Finally Run Dry? (Brand Week) -Read Article
08.24.08 What kind of water are you drinking? (Lichterwald) -Read Article
07.28.08 Tappening.com print campaign (GulpFanzine.com) -Read Blog
07.25.08 Ericho Inside offers PR services for ad agency clients (PR News) -Read Article
07.25.08 DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (BullDogReporter.com) -Read Article
07.25.08 DIMASSIMO GOLDSTEIN (DIGO) ADDS FULL-SERVICE PUBLIC RELATIONS
TO THEIR GROWING LIST OF CLIENT SERVICES -Read Release
07.25.08 Ericho Inside offers PR services for ad agency clients (PR News) -Read Article
07.25.08 DIGO and Ericho Communications Team Up to Launch 'Ericho Inside' (BullDogReporter.com) -Read Article
07.22.08 DIMASSIMO GOLDSTEIN (DIGO) ADDS FULL-SERVICE PUBLIC RELATIONS
TO THEIR GROWING LIST OF CLIENT SERVICES -Read Release
07.17.08 Tappening (Flickr) -View Page
06.29.08 Entrepreneur bets on line of skin lotions for athletes (NY Daily News) -Read Article
06.28.08 On a Skincare Mission (Sports Products Review) -Read Blog
06.27.08 MISSION Product: Athlete Engineered Skincare (Beuaty Chat Blog) -Read Blog
06.24.08 These athletes will take care of your skin (AdFreak.com) -Read Blog
06.23.08 DIGO’S Mission Blends Skincare and Social Conscience - Read Release
06.17.08 Bottled Water Is a Big Drain
Most communities in the U.S. have safe tap water. Bottled H2O is a waste of money and resources. Pro or con? (BusinessWeek.com) -Read Blogs
05.21.08 Ad campaign attacks latest environmental foe: bottled water (Reuters) -Read Article
04.17.08 Ad campaign for tappening.com (AdvertisingIsGoodForYou.com) -Read Blog
04.12.08 tappening.com (sensibilid) -Read Blog
04.11.08 tappening.com: Fish (AdsOfTheWorld.com) -Read Blog
03.03.08 Hustle and Flow
Inside the marketing efforts to make drinking tap water cool again (AdWeek) -Read Blog
07.04.04 'The Apprentice' Without TV, Trump or a High Salary Job. (New York Times)
-Download PDF
07.02.04 Do Real Men Drink Diet Cola? Pepsi and Coke Duke it Out. (Wall Street Journal)
-Download PDF
06.16.04 Maxim Brings Home the Beer, Babes, Bathmats. (New York Post) -Download PDF
05.10.04 Hard Rock Picks New Agency to "ad" to Hotel's Party (Las Vegas Business Press)
-Download PDF
04.26.04 Party's On for Hardrock Hotel (AdWeek) -Download PDF
03.01.04 First , FCC Scrutiny, are Ad probes next? (Brand Week) - Download PDF
01.21.04 HUNDREDS OF VIRGINS READY TO BE TOUCHED FOR THE VERY FIRST TIME. New Ad Campaign, By DiMassimo Brand Advertising, For Crunch Fitness Compares The Purity of An Untouched Facility to That of A Virgin -Read Release
12.17.03 NEW AD CAMPAIGN ACCEPTS THE NOTION THAT PEOPLE COME IN ALL SHAPES AND SIZES. DiMassimo Brand Advertising Creates Fully Integrated Campaign Targeting Post-Holiday Guilt -Read Release
10.01.02 THE CRAZY ECONOMY IS MAKING MOST PEOPLE CROSS THEIR FINGERS
WHILE TRADERS ARE CROSSING THEIR LEGS -Download PDF
10.02.03 The Thrill to Shill (Time Out New York) -Download PDF
09.23.03 How a Graduates Job Search Became a Matter of Survival (The Star Ledger)
-Download PDF
09.15.03 ANNOUNCING THE MOST COMPETITIVE JOB SEARCH YET…
ACCOUNT EXECUTIVE SURVIVOR -Download PDF
08.31.03 In Trying Times, Many ways to Ask, Will you Hire Me. (The New York Times)
-Download PDF
08.04.03 BECOME THE RICHARD HATCH OF THE ADVERTISING WORLD -Download PDF
03.03.03 AdvertisingAge spots Crunch Fitness -Download PDF
03.24.03 FROM CALIFORNIA SURF-A-ROBICS TO NEW YORK CITY KNISH-ERCISE, THE CALL GOES OUT TO FIND A NEW EXERCISE STAR -Download PDF
03.24.03 FROM THE CALIFORNIA SURF-A-ROBIC, TO THE NEW YORK CITY
KNISH-ERCISE THE CALL GOES OUT TO FIND A NEW EXERCISE STAR
-Download PDF
02.11.03 Instinet retains DiMassimo (DM News) -Download PDF
02.06.03 Instinet Chooses DiMassimo (New York Times) -Download PDF
02.03.03 Instinet Selects DiMassimo Brand Advertising -Download PDF
02.03.03 Instinet Picks DiMassimo in Account Consolidation (Advertising Age) -Download PDF
03.26.02 INTRODUCING FIVE PEOPLE IN THE ADVERTISING COMMUNITY WHO ARE ACTUALLY NOT UNEMPLOYED: DiMassimo Brand Advertising Hires Five New Employees.(Or As He Likes To Refer To Them – FRESH MEAT!) -Read Release
09.20.02 DiMassimo Strips for Crunch -Download PDF
06.03.02 The Bush Mystique -Download PDF
06.03.02 Yoga, Remain Seated (Newsweek) -Download PDF
06.03.02 CRUNCH TAKES FITNESS TO A HIGHER PLANE WITH INFLIGHT YOGA ON JETBLUE AIRWAYS -Download PDF
05.22.02 RPT-Spin doctors at work: Merrill ads tout research (Reuters) -Download PDF
05.20.02 Takes (AdWeek) -Download PDF
04.08.02 XEROX "The Duel" (Creativity) -Download PDF
03.18.02 Island ECN Targets New Ads at Traders (Advertising Age) -Download PDF
02.01.02 New "You, the Trader" Campaign Gives an Intimate Look Into the Trader's Day
-Download PDF
03.12.02 The Check Off Ad (Wall Street Journal) -Download PDF
03.05.02 In the Mix (NewsDay New York City) -Download PDF
02.11.02 Rave Danger (Asweek) -Download PDF
02.11.02 PSAs Target Teens' Use of Ecstacy (Advertising Age) -Download PDF
02.11.02 Creativity -Download PDF
01.21.02 Taking it from the Chin (Brandweek) -Download PDF
01.21.02 AdWeek Word of Mouth--Crunch Fitness -Download PDF
12.2001 Madison Avenue Gone Bust? (Smart Business) -Download PDF
11.27.01 Southwest Ads' Quick Return Works (USA Today) -Download PDF
11.26.01 Sky High: The Antidote is Selling Air Travel as a Destination (Advertising Week)
-Download PDF
10.08.01 Advertising in Crisis: A 20th CenturyTale (Brandweek) -Download PDF
10.05.01 How to Suceed at Business (US Weekly) -Download PDF
08.27.01 Flush With Success (Investment News) -Download PDF
06.29.01 Big Wallet, Little Stomach (USA Weekend) -Download PDF
06.26.01 Traveling Light (The Wall Street Journal) -Download PDF
06.15.01 Diet Tied to Vacationing (Arizona Republic) -Download PDF
06.04.01 You Know, I only Dine on TWA (NewsWeek) -Download PDF
06.01.01 WHERE ARE YOU GOING ON YOUR NEXT VACATION?? THE ANSWER MAY LIE ON YOUR DINNER PLATE -Download PDF
05.31.01 Caloric Travel (Daily News) -Download PDF
04.18.01 NEW AD CAMPAIGN TAPS INTO THE FRUSTRATED EMPLOYEE IN ALL OF US
-Download PDF
02.06.01 NEW STUDY SHOWS THAT THE ELECTION AND THE ECONOMY MAY HAVE DAMPENED OUR TRUST IN AMERICA, BUT IT’S DONE WONDERS FOR OUR SEX LIVES -Download PDF
12.27.00 The Real Advertising Critics Give Their Opinions -Download PDF
11.06.00 THEY'VE DONE OPRAH, TODAY AND ROSIE - THE FINAL STOP ON THEIR CAMPAIGN TRAIL SHOULD BE THE BATHROOM -Read Release
09.18.00 WHO WANTS TO KICK A MILLIONAIRE’S ASS? -Download PDF
09.18.00 IF YOU ARE A PERSON THAT WOULD LIKE NOTHING MORE THAN
TO WAIL ON DONALD TRUMP OR BILL GATE’S ASS, READ ON -Download PDF
09.18.00 IF YOU’RE A PERSON THAT WOULD LIKE NOTHING MORE THAN TO
WAIL ON DONALD TRUMP OR BILL GATE’S ASS, READ ON -Download PDF
09.18.00 Kick Rick's Butt -Download PDF
  !&%$$??!!!#!
DiMassimo Brand Advertising Takes An Extremely Blunt Approach In A Pro-Bono
Campaign for Anti-Smoking -Download PDF
  New "You, the Trader" Campaign Gives an Intimate Look Into the Trader's Day
-Read Release
  DID YOU KNOW THAT... According to DiMassimo Brand Advertising “Emotional Distancing” Survey -Download PDF
  SAMMY SOSA, MARK MCGWIRE, JERRY SPRINGER AND FAB DETERGENT MAY DETERMINE THE FUTURE OF OUR PRESIDENT -Download PDF
  WHAT WILL MAKE AMERICANS TRAVEL AGAIN? PATRIOTISM, ARMED GUARDS OR LOVE -Download PDF
  ADVERTISING FOR DOT.COMS: THE WORLD WIDE WEB BILLION DOLLAR BUST
-Download PDF
  INTRODUCING THE FIRST EVER SUPERMARKET DIET -Download PDF
  Honey, I'll be Right There -Download PDF
  SURVEY FINDS THAT THE OLD ADAGE “SEX SELLS” ONLY APPLIES TO WOMEN IF THEY’RE OVER THE AGE OF 40. Marketing Survey Shows Younger Women De-emphasize Sex, Put a Higher Stake on Capabilities, and are More Comfortable with the Option of Being Homemakers -Read Release
  To Busy? (New York, New York) -Download PDF
  Phone Habits of Highly Effective People (CSM Trader) -Download PDF
  Stock Traders Can Hold More Than Shares (Sun Times) -Download PDF
   

 

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