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11.09.09 Fox News Makes 'Room' for Web Video Strategy (AdWeek) -Read Article
10.01.09 How A PR Campaign Turned Into an Unexpected Sales Phenomenon (Selling Power) -Download PDF
09.18.09 Obama begins health plan media blitz (Washington Times) -Read Article
09.18.09 On The Media Blitz (CBC) -Watch Video
07.28.09 An Environmental Group’s Campaign of Wry Lies Against Bottled Water (The New York Times) -Read Article
07.10.09 Eric Yaverbaum on FOX and Friends with Host Gretchen

 
05.01.09 Marketing vs. Marketing: How two NYC Entrepreneurs are using their PR and Advertising Chops to Take Down Bottled Water (The New York Enterprise Report)
-Download PDF
04.17.09 Eric on Fox News Discussing the Release of Legal Memos on Interrogation

 
04.17.09 Former Bush Officials Warn Against Release of Legal Memos on Interrogation (FoxNews.com) -Read Article
04.07.09

‘Tappening’ into your life’s purpose with Eric Yaverbaum (The Power of Slow)
-Read Article
02.05.09 Making Money by Making a Difference: Tappening Founder Dishes Green PR Tips, Quips (Bulldog Reporter's Daily Dog) -Read Article
12.30.08 Reinventing Yourself: The Ultimate Balancing Act (Forbes.com) -Read Article
12.15.08 Online brokerage firm spurns 'baby talk' in new effort (Brand Republic) -Read Article
12.10.08 Controversial ads can help boost a brand (PRWeek) -Read Article
12.09.08 A Taste Of PR in NYC (ThinkHousePR.com) -Read Article
11.07.08 CollegeClickTV.com begins awareness effort (PRWeek) -Read Article
11.04.08 CollegeClickTV Determines Youth Vote (CW11 Morning News) -Read Article and Watch Video
11.04.08 College Student Survey (Fox 61) -Watch Video
10.28.08 Eric Yaverbaum talks about Ivy League Schools Going Red This Year (BLOOMBERG New York Radio) -Listen to Interview
09.04.08 Ethics Boost Productivity (Yahoo News) -Read Article
06.25.08 Balancing life and work no longer just a mom issue (CentralJersey.com) -Read Article
06.19.08 Tap Water Rules (Forbes.com) -View Video
06.05.08 Backyard Public Relations: P.R. guru Eric Yaverbaum moves business into the backyard after a life-altering decision- 06.05.08. (Forbes.com) -View Video
05.26.08 Balancing life and work no longer just a mom issue (LoHud.com) -Read Article
05.26.08 Carve You Own Road: Roadie Profile - Read Blog
05.23.08 New York's CW 11 Morning News Interviews Eric on his new book Everything Leadership - View Video
03.26.08 Eric talks about bloggers and their roll in the 2008 presidential election (CW 11 Morning News) - View Video
03.16.08 Mike Santoro: Fighting Bottled Water: How do you Market Tap Water? - Read
03.03.08 ADWEEK- How "Tappening" is Trying to Wean Consumers Off Bottled Water. - Read PDF
02.29.08 Eric on technology and the 2008 presidential primaries and election (CW 11 Morning News) - View Video
01.09.08 Group Aims to Brand Tap Water -Read Blog
01.08.08 Drink A Lot of Bottled Water - Read Blog
01.08.08 Marketing Memo: New Coke CEO to Soon Find Out What's 'Tappening' - Read Blog
01.03.08 What's Tappening Hot Stuff -Read
01.03.08 Heather Ink- Coke to get Deluged by Anti-Water-Bottle Campaign - Read Blog
01.03.08 Westchester men's campaign targets bottled water -Read
01.03.08 Advertising Age- Coke to Get Deluged By Anti-Water-Bottle Campaign - Read
12.25.07 You, too, can help put the brakes on greenhouse gases - Read
12.11.07 Tinting Your Water Green -Read Blog
12.11.07 Tappening Water Bottle, Self Edge Iron Heart Cycling Jeans, Twist Sponges -Read
12.07.07 A Revolutionary Idea: Branding Tap Water -Read Blog
12.07.07 TheAlternateConsumer on Tappening -Read Blog
12.04.07 Is Bottled Water Unethical? -Read
12.01.07 Tap vs Bottled Tap -Read
11.29.07 Tappening and Garbage! -Read Blog
11.29.07 Stephanie Fierman is Tappening: Are You? -Read Blog
11.26.07 Bottled Water Industry - Time to Quit -Read Blog
11.26.07 Friends promote reusable tap water bottles
11.26.07 Local Men Take Aim at Bottled Water
11.26.07 Mark and Eric on WOR's Joey Reynolds Show
11.26.07 FoxNews.com - Video - What's Tappening? -Watch Video
11.26.07 Local men take aim at bottled water -Read
11.25.07 You, too, can help put the brakes on greenhouse gases -Read
11.24.07 Eco-Group's "Message In The Bottle" -Read
10.08.07 Business Week: Plastic Water Bottles: How many will just say No -Read Blog
06.18.07 Coffee Break CEO Fathers Give More time (Delaware Online) -View pdf
06.18.07 On the Job- Summer fever' strikes many American workers (Courier-Journal.com)
-View pdf
06.18.07 Monday water cooler: Please pass the promotion, Chief executive dad, Better bosses (Post-Gazette.com 6/18/07) -View pdf
06.16.07 Surprise: Dogs easier to shop for than Dad (denverpost.com) -View pdf
06.16.07 CEOs don't necessarily make bad dads (CBC News) -View pdf
06.15.07 Most CEO dads spend time with their kids. (Business Rocky Mountain News) -View pdf
06.14.07 CEO's say they spend more time with children (Postbulleting) -View pdf
01.01.07 Jack LaLanne, Eric Yaverbaum, and Elaine LaLanne at Jack's 92nd birthday celebration at 1500 Broaday. (Gotham Magazine-December 2006) -View pdf
 
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