For public relations to drive your sales, revenue and profits, it must be able to achieve constant exposure. It must become a continual avenue of communications to your audience that appeals to their core emotions on many planes, and adapts to their changing wants, needs and circumstance, without ever losing "touch" or salience.

ERICHO ACHIEVES THIS THROUGH UNPARALLELED RESULTS IN:

Audience Touch
Our campaigns allow you to touch and motivate your audience to a maximum degree with a minimum of expense. From our publicity campaigns (see five point equation for ideas that work), to our events, to promotion, or any other of our communications services, our goal is to surround your targets with constant and compelling messages.

"Exactness"
Our campaigns have broken new ground in their ability to be exact...exact in the aspects of the client we communicate...exact in the target audiences to whom we communicate. The advantage is an ability to market our clients' overall brands, or their most subtle points-of-difference with maximum precision.

Speed
Thinking-on-our-feet creativity drives Ericho's ability to generate bottom-line results quickly. Our entire corporate structure is designed aeronautically, with the sole purpose of maintaining maximum speed, without creating inefficiencies or skipping over the details. We replace expense and wasted effort with creativity and proficiency.

Control
Every creative concept is developed utilizing a creative process that pre-estabished direction, depth of message and audience for each tactic. The benefit is not only an accurate forecast of each element, but an efficiency in planning and forecasting for the entire public relations program that can be an invaluable asset in planning, budgeting and coordination with all marketing disciplines.

Motivation
All of our clients' audiences -- whether consumers or other businesses -- can be assessed by what they share, or segmented by their differences. To significantly influence these audiences therefore, we capture them through three main channels:

• Expected— Through the expected channels-- the consumer and trade media outlets and basics emotions that are most directly associated with our client's businesses and industries.
  
• By subset— Targeted campaigns aimed at the specific needs of each subset of your target-through communication channels created just for them, and demographic specific emotions.
  
• By mindset— Since no target audience is one dimensional, we communicate our messages by appealing to each emotion, interest and relevant life issues for each market segment.
  

The Result: A Marketing Hybrid
The Ericho Difference blends the precision, power and control of advertising with the credibility found in traditional public relations. The result is a hybrid form of marketing that maintains an unparalleled ability to reach and motivate each member of our clients' target audiences, as a sales generating tool with unlimited power.