After the agency he founded in 1985 Jericho Communications completed it's merger in 2005 (a year in which it was rated 11th "Best Agency in the Country to Work For"), Yaverbaum founded Ericho Communications in 2007 and currently serves as its president. He brings more than 25 years of experience to the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training.

Eric has amassed extensive experience in counseling a wide range of clients incorporate, consumer, direct marketing, retail,technology and professional services markets all while helping to build brands in the United States such as IKEA, Domino's Pizza, TCBY, Progressive Insurance, Subway Sandwiches, Tae Bo, Trillium Health Products, Bell Atlantic, American Express and Sony, among many others.

Eric is a recognized national expert in media relations, crisis communications and communications training specialties. A hands-on manager and strategist, he is regularly called upon by the nation's most prominent chief executive officers and presidents for his counsel on all aspects of strategic planning, media relations and crisis planning.

Eric became an industry spokesperson after he wrote Public Relations for Dummies (first edition-2001 and second edition-2005). He also is the co-author of the best-selling book I'll Get Back to You (McGraw Hill-1998).

Eric wrote Leadership Secrets of the Worlds' Most Successful CEOs (Dearborn-2004).

His next Book Everything Leadership (Adams) will be published between January and May 2008. Eric has also written many articles for trade journals on creative public relations and media strategy.

Yaverbaum graced the cover of USA Today while only 24 on his way to acting as corporate spokesperson on behalf of dozens of clients including Domino's Pizza, Hain Celestial Group, Prince Tennis, and Camp Beverly Hills Clothing to name a few. He is a regular on the lecture circuit, speaking to professional organizations across the country on the art of public relations.

Eric is a frequent talk show guest on national and regional television and radio programs, including Fox and Friends, CBS This Morning, The Today Show, CNN, and Larry King Live.

A graduate of The American University. Eric was an active member of the highly selective Young Presidents Organization both locally and around the world for over a decade. His last three years in YPO, he served as Chapter Chairman (NYC).

Eric currently sits on the Board of Advisors for Accelerated Cure, a national non profit dedicated to curing Multiple Sclerosis by determining its causes. (Click HERE to see a video of Eric's effort to make the George W. Bush Administration understand how many people are affected by not supporting or funding stem cell research.)

Eric on Facebook.