Public relations should clearly draw a bridge to monetization.

The Ericho family of companies practice at the intersection of where the brick and mortar world of journalism meets and overlaps with today's fast paced virtual world of electronic news... and the impact the two have on each other.

Public relations programs that mimic, intersect and philosophically treat the discipline in the very same manner direct response programs are ultimately evaluated. Shareholder value. Profits. The cash register.

From national broadcast media and morning drive time radio to the trades in your industry. From across the blogosphere into Digg, You Tube and Twitter, to establishing networking relationships on Facebook and Linked In, Ericho surrounds a potential decision maker with messages that have led to decades of greater return on investment. Just Google Eric Yaverbaum!*

*Tip: Do that google search using "comprehensive news.”