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How to Get Heard, English Edition- The 2004 election cycle spurred big gains in blog readership, and the 2008 election will certainly continue that trend. During the 2004 election, bloggers were not only given press credentials, they also aided in the influence of actual polling and were a major force behind the resignation of Dan Rather. Later, bloggers helped push then CNN head Eason Jordan to resign as well. Eric’s new book will contain approximately 100 short chapters. Each one is an interview with a top blogger in highly trafficked categories. In any one chapter, the featured blogger will answer 4-5 critical questions: * * * If you are a blogger with a larger viewership and would like to contribute to this project please email your answers to the above questions along with your personal and site information to eyav@erichopr.com |
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The Everything Leadership, English Edition- |
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| Your mission: | Create a vision and turn it into reality. |
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| Your challenge: | Compel any group of people to help you achieve success. |
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| Your solution: | The Everything Leadership Book, 2nd Edition has the tips and techniques you need to change your management style into true leadership. |
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This valuable resource includes practical advice on leadership techniques, as well as guidance on what separates the leaders from the followers. Learn how to exude self-confidence, become a role model, and make a difference at work and in your community. |
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The Everything Leadership Book (Compact Disk)- | |
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Leadership Secrets, English Edition- Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique. Readers will discover the proven management principles of the CEOs of Absorbine, 7-Eleven, Domino's Pizza, Grumman, Nabisco, Radio Shack, Staples, Xerox, and dozens of other companies in all industries, large and small.Each interview includes a summary and explanation of the CEO's most powerful ""leadership secret,"" and each section can be read-and its leadership secret learned-in less than five minutes. Readers can either skim the secrets that interest them or read the entire book to learn and apply the leadership principles that are most relevant to their daily business practices. |
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Leadership Secrets, Korean Edition- 잠든 조직을 깨우는 리더십의 연금술 100가지 최정상급 CEO 100명의 경영 수업이 시작된다!위대한 지도자들은 위기상황에서 놀라운 돌파력을 보여준다. 그들은 돌아가기보다는 정면 돌파를 선택하여 위험 요소를 평가하고 해결책을 제시한다. 그리고 끝까지 헤쳐 나간다. 도대체 어디서 그런 힘이 나오는 것일까? 그리고 그런 리더가 되기 위한 자질과 요건은 무엇인가?세계 최정상급 CEO들이 제안하는 리더십 전략 BEST 15 |
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Leadership Secrets, Chinese Edition- 內容簡介 本書是傑出執行長分享他們在領導統御上的成功祕訣，因此，這些策略、態度、行為、哲學理念和手法等，不但通過了層層考驗和淬煉，也是他們用來幫助自己和所屬組織攀至顛峰的祕訣所在。 然而，領導統御是可以透過學習而有效掌握到的嗎？華爾街日報曾針對三百家企業的總裁和執行長做了項調查，結果發現，只有四十％相信自己領導能力是天生的，其餘的六十％皆認為這是透過經驗所逐步發展的。 由此可見領導是可以學習的，從最基層的第一線領班，到職位最高的總裁──都能從本書各個成功領導者所分享的管理方式、領導策略和相關構想中獲益。 |
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PR for Dummies, English Edition- When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. |
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PR for Dummies, Arabic Edition- Public Relation Kit for Dummies is a friendly guide about “how you should get your customers talking.” The book shows you step-by-step how to come up with a compelling company story, sell it to the media, and follow through with a full-throttle campaigne that’ll generate buzz--and build your bottom line. |
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PR for Dummies, Dutch Edition- Op elk vakgebied speelt public relations op de een of andere manier wel een rol. PR helpt de kleine zelfstandige, de manager en diegene die graag zelf ondernemer wil worden. Wie werkzaam is bij een grotere onderneming, is bekend met de kosten van adverteren. Effectieve PR stelt je in staat om meer met je doelgroep te communiceren, zonder dat je daarbij zulke hoge kosten behoeft te maken. Weinig mensen schijnen te beseffen hoeveel van het nieuws, dat we dagelijks in de krant of op de televisie zien, oorspronkelijk als public relations de wereld in is gegaan. Heel veel nieuws is namelijk voorlichtersnieuws. De technieken die daarbij een rol spelen, worden je in dit boek stuk voor stuk uit de doeken gedaan. Bij de bewerking voor Nederland en Vlaanderen van dit oorspronkelijk Amerikaanse boek, is zo veel mogelijk getracht in te spelen op onze plaatselijke situatie. Waar mogelijk is voor beide gebieden steeds een passend voorbeeld gezocht. Waarmee dit werk als ongedachte winst ook nog een introductie geeft, op het medialandschap van het buurland. |
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PR for Dummies, German Edition- Egal, ob eine Pressemitteilung verfasst oder eine PR-Kampagne gestartet werden soll, dieses Buch zeigt anhand von Beispielen und Techniken, wie man erfolgreich Public Relations betreibt. |
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PR for Dummies, Russian Edition- В простой и доступной форме опытный пиарщик рассказывает о том, что такое связи с общественностью и почему ими нужно заниматься, а также предлагает широкий набор простых советов о том, как быстро и эффективно сделать так, чтобы о вашей компании или вашем товаре заговорили. Хотя книга ориентирована на начинающих, в ней найдут немало полезных советов и опытные специалисты по связям с общественностью. Для самого широкого круга читателей. |
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PR for Dummies, Romanian Edition- Cand e vorba de marketing, nimic nu invinge clasicul "din vorba-n vorba"... sau marketingul viral. Dar cum iti faci clientii sa vorbeasca? Acest ghid iti arata, pas cu pas, cum sa creezi si sa implementezi o strategie eficienta de relatii publice, mult mai eficienta din punct de vedere al costurilor decat reclama. "Public Relations Kit for Dummies" - "Relatiile publice pentru to(n)ti" iti spune tot ce trebuie sa stii ca sa imprastii vorba despre produsele sau serviciile tale, fara o agentie de PR. Ai nevoie doar de regulile pe care le vei gasi in acest ghid. |
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I'll Get Back to You, English Edition- I'll Get Back To You takes readers straight to the top, revealing the communication secrets of such sales stars as Mary Kay Ash, Wendy's founder Dave Thomas, discount broker Charles Schwab, and Prudential Securities CEO Hardwick Simmons, among many others. It distills their accumulated wisdom and experience into practical action plans, complete with sidebars with sample phone dialogue, that help others open doors and command attention for products and ideas. I'll Get Back To You steers users toward telephone sales strategies that work and away from those which are instant turnoffs. |
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