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Strategic Public Relations
PE.com Read, grasp, vote (PE.com) 9/19/09) -Read Article & Download Podcast   The Daily Green Do Obama and McCain Have Drinking Problems? Ad Campaign Seeks to Promote Tap Water, Over Bottled (The Daily Green 9/27/08) -Read Article
Bottled Water Is a Big Drain -Read Blog   The Right Touch. A primer on the fine art of building an agency brand.(Adweek 01/22/01) -View pdf

Can Democrats Win 2004 Poker Match. (The Journal News 2/26/04) -View pdf

  Attention class, take out your red pens and PR dictionaries-it's time to make some changes. (PR Week 02/05/01) -View pdf
Debates are for dinosaurs and people who watch PBS. If you want to get elected, get on "Millionaire". (PR Week 10/16/00)
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  The Most Important Thing Media Relations Executives Should Be doing... (PR Week 9/24/01) -View pdf

There's a PR lesson to be learned from election 2000. Branding wins big, regardless of facts. (PR Week 11/13/00)
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  Why The Martha Stewart Verdict is Good for CEOs. (The PR Strategist- Spring 2004) -View pdf

How should Oracle handle allegations that it spied on pro-Microsoft groups? (PR Week 7/17/00) -View pdf

   

 

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